In 16 months we grew revenue 40% and profit 63% — while cutting ad spend nearly a third and making the brand far less dependent on paid advertising.
Revenue growth / month
Profit growth / month
Profit margin (54% → 63%)
Ad spend (PPC) / month
TACOS (total ad cost of sales)
Organic units / month
Baseline = first 3 months of the engagement. Recent = most recent 3 months. All figures in USD.
The brand came to us generating roughly $1.65M a month, but growth had flattened and it leaned heavily on paid ads to hold its position (TACOS near 16%, ACOS above 44%). The goal: grow profitably and durably, not simply buy revenue with a bigger ad budget.
Rebuilt advertising for efficiency — Consolidated and re-targeted PPC toward high-intent search terms, dropping ACOS from 44% to 24% and monthly spend by 29%.
Strengthened organic rank & conversion — Improved listings, content, and keyword indexing lifted conversion from 20% to 26% and grew organic units 32%.
Managed price & margin deliberately — Disciplined pricing (not discounting) raised average selling price 13% and expanded margin from 54% to 63%.
Optimized for profit, not vanity revenue — Every decision was measured against the bottom line — profit grew faster than revenue (+63% vs +40%).
Over 16 months the brand grew on every metric that matters — while spending less on advertising, not more.
Metric | At start | Recent | Change |
Revenue / month | $1.65M | $2.30M | +40% |
Profit / month | $885K | $1.44M | +63% |
Profit margin | 53.8% | 62.9% | +9.1 pts |
TACOS | 15.5% | 7.9% | −7.6 pts |
ACOS | 43.7% | 24.2% | −19.5 pts |
Conversion rate | 20.0% | 26.1% | +6.1 pts |
Organic units / month | 26.4K | 34.7K | +32% |
Ad spend (PPC) / month | $256K | $181K | −29% |
Average selling price | $38.70 | $43.80 | +13% |
The clearest sign of healthy scaling: the cost of generating each sale was nearly cut in half, even as the brand grew.
Across 16 months, the brand delivered approximately $32.1M in tracked sales, $18.9M in profit, and 772K units sold — while cutting monthly ad spend nearly a third. Growth that compounds, not growth that has to be re-bought every month.
Every figure in this case study comes straight from Amazon and our analytics platform. The source dashboards are reproduced below, unedited.
First month of the engagement (Mar 2025): ACOS 43.63%, ROAS 2.29.
Most recent month (Jun 2026): ACOS 25.52%, ROAS 3.92.
Month-over-month trend from our analytics platform — sales, orders, units, organic performance, sessions, conversion, and PPC.
If your brand has strong products but growth has stalled, or you’re scaling on ad spend that keeps climbing, this is exactly the kind of turnaround we build. Contact our team for a free audit.
