Amazon Hits Reset on Its AI Ambitions, Shelving Most Nova Models to Chase a Single Frontier Bet
The company is quietly winding down its flagship internal models and pouring what is left into one big swing due later this year. Here is what is changing, and why it matters even for the AI shopping world that brands and buyers are stepping into. Amazon is redrawing its artificial intelligence strategy, and the new […]
Amazon Clears Its First $200 Billion Quarter as AWS Reaccelerates and Ad Sales Keep Climbing
Second quarter results beat Wall Street on nearly every line. For brands that sell on Amazon, the numbers underneath the headline say a lot about ad costs, AI spending, and what the rest of the year could bring. Amazon delivered a blowout second quarter, and for the first time in its history the company booked […]
Amazon’s Ad Billing Change Is Now Live, and Sellers Say the Cash Flow Squeeze Is Real
A payment rule that triggered a rare seller boycott in the spring finally took effect on August 1. Here is what changed, why it hurts, and what brands can do to protect their margins heading into the fourth quarter. For a certain group of United States Amazon sellers, the way they pay for advertising changed […]
Amazon Quietly Changed How Shoppers Find Products. Here Is How to Stay Visible.
Overview If you learned how Amazon search works a few years ago, some of what you know is now out of date. In May 2026, Amazon retired Rufus, the AI shopping assistant it had spent two years building, and folded it into a more capable assistant called Alexa for Shopping. The name change is the […]
Before You Spend Another Dollar on Amazon Ads, Fix This
Overview There is a mistake that costs Amazon brands more money than almost anything else, and it hides in plain sight. When sales are soft, the instinct is to turn up the advertising. More budget, more keywords, more spend. But advertising does not create demand out of thin air. It sends traffic to a page, […]
Your ACoS Looks Great. So Why Isn’t Your Amazon Business Making Money?
Overview A lot of Amazon sellers stare at one number all day: ACoS. It is the number every agency reports, the number that feels like a report card. And here is the uncomfortable truth. A healthy ACoS can sit right next to a business that is barely breaking even, or quietly losing money. If your […]