Amazon Quietly Changed How Shoppers Find Products. Here Is How to Stay Visible.
Overview If you learned how Amazon search works a few years ago, some of what you know is now out of date. In May 2026, Amazon retired Rufus, the AI shopping assistant it had spent two years building, and folded it into a more capable assistant called Alexa for Shopping. The name change is the […]
Before You Spend Another Dollar on Amazon Ads, Fix This
Overview There is a mistake that costs Amazon brands more money than almost anything else, and it hides in plain sight. When sales are soft, the instinct is to turn up the advertising. More budget, more keywords, more spend. But advertising does not create demand out of thin air. It sends traffic to a page, […]