Amazon Clears Its First $200 Billion Quarter as AWS Reaccelerates and Ad Sales Keep Climbing
Second quarter results beat Wall Street on nearly every line. For brands that sell on Amazon, the numbers underneath the headline say a lot about ad costs, AI spending, and what the rest of the year could bring. Amazon delivered a blowout second quarter, and for the first time in its history the company booked […]
Before You Spend Another Dollar on Amazon Ads, Fix This
Overview There is a mistake that costs Amazon brands more money than almost anything else, and it hides in plain sight. When sales are soft, the instinct is to turn up the advertising. More budget, more keywords, more spend. But advertising does not create demand out of thin air. It sends traffic to a page, […]