Amazon’s Ad Billing Change Is Now Live, and Sellers Say the Cash Flow Squeeze Is Real
A payment rule that triggered a rare seller boycott in the spring finally took effect on August 1. Here is what changed, why it hurts, and what brands can do to protect their margins heading into the fourth quarter. For a certain group of United States Amazon sellers, the way they pay for advertising changed […]
Your ACoS Looks Great. So Why Isn’t Your Amazon Business Making Money?
Overview A lot of Amazon sellers stare at one number all day: ACoS. It is the number every agency reports, the number that feels like a report card. And here is the uncomfortable truth. A healthy ACoS can sit right next to a business that is barely breaking even, or quietly losing money. If your […]