Amazon’s Ad Billing Change Is Now Live, and Sellers Say the Cash Flow Squeeze Is Real
A payment rule that triggered a rare seller boycott in the spring finally took effect on August 1. Here is what changed, why it hurts, and what brands can do to protect their margins heading into the fourth quarter. For a certain group of United States Amazon sellers, the way they pay for advertising changed […]
Amazon Quietly Changed How Shoppers Find Products. Here Is How to Stay Visible.
Overview If you learned how Amazon search works a few years ago, some of what you know is now out of date. In May 2026, Amazon retired Rufus, the AI shopping assistant it had spent two years building, and folded it into a more capable assistant called Alexa for Shopping. The name change is the […]